digATL
[dij-A-TL] noun
Above-The-Line creative and strategic expertise combined with digital thinking, delivering world class effective human centric marketing and communication solutions that keep brands ahead in a constantly changing and competitive world.
We are calm African males. Wise African women. Brown skin goddesses. Thoughtful white females. Inspiring gays. Caring mothers. Dedicated fathers. Supportive uncles. Loving aunts. Kind sisters. Special daughters. Strong brothers. Superb sons. Future leaders. Power feminists. Creative activists. Authors. Artists. We dream, believe, think, create, tell stories, side hustle, collaborate, build and innovate. We have 184 years combined experience and together, we speak 12 languages. We are driven to make a difference, to seek out different, to learn new things, to uncomplicate, to communicate, to reach high goals. Our work moves individuals and then it moves the world, creates meaningful connections, resides in people's minds, breaks new ground. We rally people behind a common goal. Get people to see the best in themselves. We care. Listen. Fail forward. Jump obstacles. Find solutions. Rise and shine. We give a damn and and take the time to understand the humans we serve. Turn passions into actions. Win and lose as a team. Do the right thing. We believe in love, respect and integrity. In honesty and creativity. We dance. We karaoke. We lang arm. We sing in the car and crack ideas in the shower. We grab a beer together. Laugh. Cry. And Live. We create magical meaningful connections. We make the work great, and then even greater. We are brave. Bold. Focused and agile, a future shaping un-agency business, where future talent is nurtured and thrives. A place where everyone grows and wants to be. Whatever we decide to do, we make sure it makes us and our clients happy. Because in the end how much you cared, how gently you lived, and how gracefully you let go of things not meant for you, is all that matters.
We are NET#WORKBBDO
#ourpeople #ourculture
Rewind to April 1994. We got a gap to take the gap. Our very own stratup agency. Or was that upstart? Enter the first rather curved ball; founder client demands an alliance with its global advertsing network called Nethwork. Er, what? Yes, bummer of a birthmark. A sexy new creative boutique and a receptionist with a lisp: “Morning, welcome to Nethwork.” You could say things were not exactly looking up. So we look down. And co-founder Keith spots an emergency exit. Just sitting there, on the computer keyboard.....a #. Hello # friend You looked a bit like an H, so we put forward this cultural rationale that the new South Africa, circa 1994, demanded symbols not letters. That a “th” was unpronouncable and bad luck. (Being the new South Africa, everything and anything was possible.)
So there we were, Network with a #.
Or as we were dubbed, Net ‘has' work. Who would have known, the serendipity of it all, that the # would transcend us all one fine day?
