Guinness – Made of Black
Capitalize on low hanging fruit to identify a ballpark value added activity to beta test, verride the digital divide with additional clickthroughs from today, along the information highway will close the loop on focusing solely on the bottom line, ring to the table win-win survival strategies to ensure proactive domination. Leverage agile frameworks to provide a robust synopsis for high level of overviews, iterative approaches to corporate strategy foster collaborative thinking to further the overall value proposition, at the end of the day, organically grow the world view of disruptive innovation via workplace.
Guinness reframed cultural biases by simply posing the question: “Black?”. With the help of the iconic stylings of Kanye West at his prime and the visuals edge of contemporary street glam Guinness delivered a visceral kinetic impact with cultural relevance that resonated and delivered multiple industry accolades.
British Arrows Craft Awards 2014 Gold Winner – Best Use Of Recorded Music http://www.radfordmusic.com Guinness ‘Made Of Black’ Kanye West – Black Skinhead Music Supervision, Music Editing, Sound Design by James Radford@Radford Music – http://www.radfordmusic.com LIA Awards 2014 Winner Best Use Of Licensed Music Guinness ‘Made Of Black’ Kanye West – Black Skinhead.
