At Net#work BBDO, we’ve entered a bold new chapter: one rooted in possibility, led by ambition, and shaped by a renewed commitment to creativity.

We’re proud to announce our repositioning under the banner of #WhatIfWeDoBigThings, aligned with BBDO Worldwide’s first global repositioning in 30 years. This shift marks a powerful evolution from the iconic “The Work. The Work. The Work.” to a new mantra: “Do Big Things.” It’s a call to arms that celebrates breakthrough thinking, real-world impact, and a collective agency mindset ready to push beyond the expected.

As part of this transformation, we’ve welcomed Deidre Lodwig as our Managing Director and Jacque Matthee as our Chief Creative Officer. Together, we’re driving a new era for Net#work BBDO, one where impact, not just scale, defines success.

Our #WhatIf culture is central to this evolution. It’s more than a tagline — it’s a strategic methodology designed to deepen our client partnerships, ignite collaborative thinking, and move beyond traditional metrics. We’re creating work that resonates culturally, engages meaningfully, and delivers measurable value.

We’ve also updated our visual identity, putting new emphasis on the hashtag. A symbol that’s been part of our DNA since the beginning, long before it became a social media mainstay, it now stands proudly as a visual cue for the conversations and movements we intend to spark.

This repositioning is not just a rebrand, it’s a renewed promise to our clients, teams, and industry: we’re here to imagine, to lead, and to do big things.

We’re incredibly excited about what lies ahead. With the strength of the Omnicom Advertising Group behind us and a leadership team that blends experience, creativity, and tenacity, we’re poised to drive a big, brave new future for Net#work BBDO.

Let’s build it together.

#WhatIfWeDoBigThings